Getting publicity is wonderful. Just how to go about getting publicity becomes the tricky part. That’s why partners with LMC benefit from the Outdoor Writer Program.
The Outdoor Writer Program is a unique on-the-water event with some of the outdoor industry’s top editors, freelance journalists and publishers. These key industry executives shape the news and outdoor messages with their newspaper and magazine articles, e-newsletters and television shows. And LMC structures the hands-on experiences with a number of manufacturers: from baits to boats; electronics to engines and everything in between. The goal is that all writers will have far more than one story when they leave.
Media industry executives are busy people, and they get press releases ALL THE TIME. But taking the products into the real world and trying them out with a professional angler—now THAT makes an impression! They share what they learn with their readers and audiences, too, proving their sphere of influence is epic.
“We definitely can track the volume of newspaper, magazine, e-news and broadcast mentions for our corporate partners after an Outdoor Writer Program outing,” shared George Liddle of LMC. “We have a great relationship with so many outdoor writers that they trust us to show them new gear and let them draw their own conclusions. We mix up the topics, so they get a huge variety. It pays off not just in traditional column-inches, but long term press relationships.”
Press members appreciate an invitation to an LMC Outdoor Writer Program event, too. “Last fall we loved being at the LMC event,” shared Chuck Beasley, Art Director of In-Fisherman. “Our time was so productive, meeting the right people that can answer all our questions, getting photography and all the little things that make a story great.”
“You’re loaded for bear when you leave an LMC event,” added Mike Pehanich, Senior Writer with Bassmaster magazine. “After mixing with knowledgeable pros and manufacturers’ brain trusts for a few days, you walk away with fine details on deadly techniques, product insights and a barrelful of fresh story angles. And those scenic backdrops and cooperative fish provide the photos you need to back up every topic."
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