2012 TESTRIDE Schedule Now Available! Click Here to Download
Liddle Marketing Company offers an effective event marketing tool to reach grass roots sport fishermen in a hands-on, meaningful way. It is TESTRIDE™ and encompasses on-the-water activities in the core selling markets of the upper Midwest. TESTRIDE™ events are high energy, family oriented, and executed with complete professionalism from the LMC staff. Experiencing brand new Ranger Boats powered with Evinrude Outboard Motors is an integral part of TESTRIDE™: highlighting features and benefits of new products and integrating retail/dealer involvement.
LMC brings in only the best professional anglers with key product knowledge and TESTRIDE™ training. That means customers experience a soft sell of the many benefits of the latest and greatest gear and equipment through this unique on-the-water program. With the caliber of professional anglers trained for TESTRIDE™, the customer has a highly personalized experience with very low pressure.
Each TESTRIDE™ event is tied to local festivals, tournament weigh-ins or other high-traffic events. Plus, radio spots (some with live remote broadcasts) occur in each and every market. In addition, over 12,000 email invitations are shared with target market attendees, maximizing heightened exposure.
Onsite signage and banners highlight sponsors and partners as well as product placement and literature display. And all pre- and post-event press releases highlight TESTRIDE™ sponsors and partners, too. Your involvement in TESTRIDE™ extends before, during and after the on-the-water experience.
Past TESTRIDE™ event sponsors and partners have seen proven, trackable results. Participation is an investment in future business, plain and simple. Sign up for a complete TESTRIDE™ season today. New sponsors and partners are always welcome.
TESTRIDE™ TESTIMONIALS:
“LMC’s TESTRIDE™ program reaches the right people through their key database. It’s targeted. And it produces results.”
Terry Smith
Al’s Specialty Marine
“TESTRIDE™ is a complete turn-key program. The people with the best product knowledge are onsite to answer questions to potential customers.”
Krista Heidgerken
Evinrude E-TEC Outboards
“It’s proven. It’s trackable. And it’s affordable. Sign me up for another year of TESTRIDE™.”
Kelly Brockpahler
Rapala USA
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