Liddle Marketing Company offers an effective event marketing tool to reach grass roots sport fishermen in a hands-on, meaningful way. It is TESTRIDE™ and encompasses on-the-water activities in the core selling markets of the upper Midwest. TESTRIDE™ events are high energy, family oriented, and executed with complete professionalism from the LMC staff. Experiencing brand new Ranger Boats powered with Evinrude Outboard Motors is an integral part of TESTRIDE™: highlighting features and benefits of new products and integrating retail/dealer involvement.

LMC brings in only the best professional anglers with key product knowledge and TESTRIDE™ training. That means customers experience a soft sell of the many benefits of the latest and greatest gear and equipment through this unique on-the-water program. With the caliber of professional anglers trained for TESTRIDE™, the customer has a highly personalized experience with very low pressure.

In addition, a set of two Mustang Ranger logoed PFDs are available to any new in stock or custom order Ranger Boat within 60 days of taking a TESTRIDE.

2017 Schedule

• June 30 & July 1 Pickwick Lake, Alabama (7 am to 2pm) with Cabela's High School Bass Fishing Championship
• August 5 Lake Bemidji, Minnesota (10 am to 3pm) with Dragon Boat Races
• August 12-13 Columbia, South Carolina (7 am to 2pm) with FLW Forrest Wood Cup
• September 16-17 Garrison, Minnesota (10 am - 3pm) while the top bass anglers compete on Mille Lacs
• Fri. Oct. 6 (Noon to 6 pm) and Sat. Oct. 7 (10 am to 3 pm) Lake of the Ozarks, Missouri (PB#2 Grand Glaize State Park, Osage Beach, Missouri)
• October 21 Lake of the Ozarks, Missouri (10 am - 3pm) with American Crappie National Championship

Download 2017 Poster

The new Evinrude E-TEC G2 engine will power the majority of the Ranger Boats. “I think customers will be thrilled to see the unrivaled performance, bold breakthrough design and learn about the industry-leading maintenance schedule of the E-TEC G2 engine from our pros,” said Krista Heidgerken, Senior Communications Specialist for Evinrude Outboards. The newly designed engines boast 20 percent more torque, up to 15 percent better fuel efficiency and up to 75 percent fewer total regulated emissions than leading competitors’ four-stroke engines. The time in the boat to talk about fishing with the pros is unrivaled,” said George Liddle of Ranger Boats. “Getting an opportunity to experience boats, motors and electronics plants a seed for months or years down the road.”

The first 50 attendees who take a TESTRIDE receive a FREE gift.

Each TESTRIDE™ event is tied to local festivals, tournament weigh-ins or other high-traffic events. Plus, radio spots (some with live remote broadcasts) occur in each and every market. In addition, over 12,000 email invitations are shared with target market attendees, maximizing heightened exposure.

Onsite signage and banners highlight sponsors and partners as well as product placement and literature display. And all pre- and post-event press releases highlight TESTRIDE™ sponsors and partners, too. Your involvement in TESTRIDE™ extends before, during and after the on-the-water experience.

Past TESTRIDE™ event sponsors and partners have seen proven, trackable results. Participation is an investment in future business, plain and simple. Sign up for a complete TESTRIDE™ season today. New sponsors and partners are always welcome.