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July 31, 2017

For Immediate Release

For additional information contact

George Liddle at 612-961-4734

or e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

TESTRIDE™ Heads to Lake Bemidji in Minnesota

Minneapolis, Minn. (July 31, 2017) – On Saturday, Aug. 5, TESTRIDE moves to Lake Bemidji for the Dragon Boat Races in Bemidji, Minnesota. One of the biggest events of the season, 10 a.m. to 2 p.m., attendees can enjoy free rides in Ranger Boats with the Johnson Outdoors Brands of Humminbird, Minn Kota and Talon on board. And, unique to this stop on the TESTRIDE schedule, compare Evinrude motors head-to-head with other power choices. Sponsor of TESTRIDE, Evinrude is confident the power, performance and relability of the Evinrude brand will convert any last hold outs. But see for yourself. Professional anglers will showcase their equipment and answer questions about rigging and performance. Head to 300 Bemidji Avenue and look for the blue TESTRIDE tents.

“TESTRIDE is the perfect chance to experience and compare the power and performance of the Evinrude engine as well as the new-technology electronics and how they sync together with Minn Kota, Humminbird and Talon from Johnson Outdoors,” said George Liddle of Liddle Marketing Company, host of TESTRIDE.

“The TESTRIDE program gives boaters the chance to experience the thrilling performance of the Evinrude E-TEC G2 engines and learn about the ease of operation that is the hallmark of the Evinrude brand,” said Olivier Pierini, director of global marketing and strategic planning, Evinrude. “Once they feel the exhilaration of the highest torque of any outboard available, learn about how our engines simplify the ownership experience, the positive impact our technology has on safety for the user and reducing the effects on the environment, and our leading service coverage program, I am confident they will see that the E-TEC G2 is the best outboard they can buy.”

The first 50 attendees who take a TESTRIDE receive a free logoed gift. To reserve a spot email This email address is being protected from spambots. You need JavaScript enabled to view it..

Remaining 2017 TESTRIDE Schedule

Saturday, August 5 - Lake Bemidji, Minnesota (10 a.m. to 3 p.m.)

Saturday, Aug 12 & Sunday, Aug 13 - Columbia, South Carolina (7 a.m. to 2 p.m.)

Saturday, Sept. 16 & Sunday, Sept. 17 - Garrison, Minnesota (10 a.m. – 3 p.m.)

Saturday, Oct 7 & Sunday, Oct. 8 - Lake of the Ozarks, Missouri (10 a.m. – 3 p.m.)

Saturday, Oct. 21 - Lake of the Ozarks, Missouri (10 a.m. – 3 p.m.)

All aspects of the TESTRIDE program are free to the general public. Go to www.liddlemarketingcompany.com/testride  for more details. LMC is proud of the TESTRIDE™ partner relationship with Evinrude, Humminbird, Minn Kota, Talon and Ranger Boats.

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June 20, 2017

TESTRIDE™ Announces 2017 Season Dates and Locations

Liddle Marketing Company is pleased to announce the re-signing of Evinrude and the Johnson Outdoors Brands of Humminbird, Minn Kota and Talon to co-sponsor the 2017 TESTRIDE program. Seven TESTRIDE events scheduled over 10 days offer product experiences with skilled, professional anglers at the helm. It’s a real-life setting for Mother Nature’s elements to experience the brands’ performance on the water with wind and chop.

“TESTRIDE is the perfect chance to experience the power and performance of the Evinrude engine as well as the dynamic electronics and how they sync together with Minn Kota, Humminbird and Talon from Johnson Outdoors,” said George Liddle of Liddle Marketing Company. “Of course, experiencing hand-crafted boats is also part of the Ranger legacy. It couldn’t be easier.”

Each event is free and open to the public, and usually held in conjunction with special events like professional fishing tournaments or other important outdoor programs.

The first 50 attendees who take a TESTRIDE receive a free logoed gift. In addition, sponsors may offer purchase incentives throughout the season.

2017 TESTRIDE Schedule

Friday, June 30 & Saturday, July 1 - Pickwick Lake, Alabama (7 a.m. to 2 p.m.)

Saturday, August 5 - Lake Bemidji, Minnesota (10 a.m. to 3 p.m.)

Saturday, Aug 12 & Sunday, Aug 13 - Columbia, South Carolina (7 a.m. to 2 p.m.)

Saturday, Sept. 16 & Sunday, Sept. 17 - Garrison, Minnesota (10 a.m. – 3 p.m.)

Fri. Oct. 6 (Noon to 6 pm) and Sat. Oct. 7 (10 am to 3 pm) Lake of the Ozarks, Missouri (PB#2 Grand Glaize State Park, Osage Beach, Missouri)

Saturday, Oct. 21 - Lake of the Ozarks, Missouri (10 a.m. – 3 p.m.)

All aspects of the TESTRIDE program are free to the general public. Go to www.liddlemarketingcompany.com/testride  for more details. LMC is proud of the TESTRIDE™ partner relationship with Evinrude, Humminbird, Minn Kota, Talon and Ranger Boats.

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July 15, 2016

Join us in LaCrosse, Wisconsin as the BFL comes to town. We'll be hosting FREE TESTRIDES 10 am to 2 pm on Saturday, July 23, 2016. To reserve your spot contact George Feder at This email address is being protected from spambots. You need JavaScript enabled to view it.or contact Al's Specialty and Marine in Rochester. Free gift for the first 50 so come early and bring the whole family. 

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May 23, 2016

TESTRIDE™ Joins Cabela’s NWT on Lake Winnebago in Oshkosh, Wisconsin on Friday, May 27

All the walleye pros are set up on Lake Winnebago in Wisconsin this week for the next stop in the Cabela’s National Walleye Tour (NWT). TESTRIDE is, too, so everyone can check out the latest from Ranger Boats, Evinrude Outboards, Minn Kota, Talon and Humminbird. In partnership with Pamp’s Outboards, TESTRIDE is open to the public on Friday, May 27, from 10 a.m. to 2 p.m. Check out the latest in tournament-ready gear with skilled, professional anglers at the helm. It’s the perfect way to explore these great brands’ performance in an on-the-water setting.

Stop by Menominee Park at Miller’s Bay (Merritt Avenue and Hazel Street) in Oshkosh. The pros will be prefishing all week and local anglers will see many Ranger Boats on the water. “This is everyone’s chance to experience the fit and finish that makes Ranger-Evinrude-Humminbird the preferred combination of pro walleye anglers,” said George Liddle of Ranger Boats. There is no charge to participate. Look for the blue TESTRIDE tents to sign up. If a dedicated time and specific model of boat are important to a TESTRIDE participant, look for the Facebook TESTRIDE event page and reserve a spot.

As an incentive to purchase, a set of two Mustang Ranger Boats’ logoed PFDs are available to any new in stock or custom order Ranger Boat within 60 days of taking a TESTRIDE.

Anglers appreciate Evinrude’s cutting-edge design, with more than 350 different color combinations to match any boat package. The 20% better fuel efficiency, 20% less oil consumption, and 75% less emissions creates superb value, and with 610-foot pounds of torque, the performance provides confidence to handle any situation on the water. “Testride customers will experience the industry leading Evinrude E- TEC G2 power and performance which is paired perfectly with Ranger boats,” said Krista Heidgerken, Senior Communications Specialist for Evinrude Outboards. “Customers will also have the opportunity to meet with factory reps and ask questions prior to making a purchase. The Ranger/Evinrude package speaks for itself on the water.”

Along with a six-year warranty, if a TESTRIDE participant buys within 10 days of the event, the buyer will receive a stainless steel propeller of their choice.

Remaining 2016 Schedule

May  27        National Walleye Tour (NWT) in Oshkosh on Lake Winnebago in Wisconsin

June 11        Moritz Open House in Mandan on Missouri River in North Dakota

June 18        Fishing Klinics for Kids in Buffalo on Buffalo Lake in Minnesota

June 25        Oahe Days in Pierre on Lake Oahe/Sharpe in South Dakota

July  23        BFL in La Crosse on Mississippi River in Wisconsin

Aug  6-7        FLW Cup in Huntsville on Wheeler Lake in Alabama

Aug  20         Frankie’s Pro Tournament in Chisago City, Minnesota

Sept.17-18    Bassmaster Angler of the Year on Mille Lacs in Minnesota

All aspects of the TESTRIDE program are free to the general public. Go to www.liddlemarketingcompany.com for more details. LMC is proud of the TESTRIDE™ partner relationship with Evinrude/BRP, Ranger Boats, Humminbird, Minn Kota and Talon.

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September 14, 2015

Join us in Devils Lake, North Dakota on Friday and Saturday (Sept 18-19) at Graham's Island State Park. It's the last TESTRIDE of the season and we have great deals on in-stock Ranger Boats with the local dealer, Blake's Marine. Even if a purchase is years away, stop out for a free ride and check out the 620 and 621 in the FS Series as well as the 2050 Reata and a Z-series bass boat. It's always free to TESTRIDE and there's even a free gift for the first 50. To reserve a spot contact George Feder, TESTRIDE coordinator, at 255-3535 with area code 218 (so the bots can't read it). Check out the Evinrude E-TEC G2 outboard engine. 

     Where: Graham's Island State Park on Devils Lake in North Dakota

     When: Friday and Saturday, September 18 and 19 from 10 am to 3 pm

Experience TESTRIDE today.