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For Immediate Release

For additional information contact

George Liddle at 612-961-4734

or e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

TESTRIDE™ Heads to Lake Bemidji in Minnesota

Minneapolis, Minn. (July 31, 2017) – On Saturday, Aug. 5, TESTRIDE moves to Lake Bemidji for the Dragon Boat Races in Bemidji, Minnesota. One of the biggest events of the season, 10 a.m. to 2 p.m., attendees can enjoy free rides in Ranger Boats with the Johnson Outdoors Brands of Humminbird, Minn Kota and Talon on board. And, unique to this stop on the TESTRIDE schedule, compare Evinrude motors head-to-head with other power choices. Sponsor of TESTRIDE, Evinrude is confident the power, performance and relability of the Evinrude brand will convert any last hold outs. But see for yourself. Professional anglers will showcase their equipment and answer questions about rigging and performance. Head to 300 Bemidji Avenue and look for the blue TESTRIDE tents.

“TESTRIDE is the perfect chance to experience and compare the power and performance of the Evinrude engine as well as the new-technology electronics and how they sync together with Minn Kota, Humminbird and Talon from Johnson Outdoors,” said George Liddle of Liddle Marketing Company, host of TESTRIDE.

“The TESTRIDE program gives boaters the chance to experience the thrilling performance of the Evinrude E-TEC G2 engines and learn about the ease of operation that is the hallmark of the Evinrude brand,” said Olivier Pierini, director of global marketing and strategic planning, Evinrude. “Once they feel the exhilaration of the highest torque of any outboard available, learn about how our engines simplify the ownership experience, the positive impact our technology has on safety for the user and reducing the effects on the environment, and our leading service coverage program, I am confident they will see that the E-TEC G2 is the best outboard they can buy.”

The first 50 attendees who take a TESTRIDE receive a free logoed gift. To reserve a spot email This email address is being protected from spambots. You need JavaScript enabled to view it..

Remaining 2017 TESTRIDE Schedule

Saturday, August 5 - Lake Bemidji, Minnesota (10 a.m. to 3 p.m.)

Saturday, Aug 12 & Sunday, Aug 13 - Columbia, South Carolina (7 a.m. to 2 p.m.)

Saturday, Sept. 16 & Sunday, Sept. 17 - Garrison, Minnesota (10 a.m. – 3 p.m.)

Saturday, Oct 7 & Sunday, Oct. 8 - Lake of the Ozarks, Missouri (10 a.m. – 3 p.m.)

Saturday, Oct. 21 - Lake of the Ozarks, Missouri (10 a.m. – 3 p.m.)

All aspects of the TESTRIDE program are free to the general public. Go to www.liddlemarketingcompany.com/testride  for more details. LMC is proud of the TESTRIDE™ partner relationship with Evinrude, Humminbird, Minn Kota, Talon and Ranger Boats.


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